We all know the scenario. You call that new lead; your hopes are high, you have a good feeling about this one. Then they answer…
They vaguely recollect clicking a few buttons… Are they serious about using your service (or anyone’s for that matter)? No, no they aren’t…
You force yourself to puke up a polite goodbye, you hang up emphatically, and you move on to the next call. God forbid that’s another time waster, or your day could quickly head downhill.
Having worked in sales for several years before crossing over to advertising; we understand the pain of time wasters, bad leads or whatever you call them.
We understand the need for high quality leads for your sales teams and we understand how they aren’t always easy to come by.
So now that most of our selling is done from behind a keyboard, how can we ensure our leads are good quality?